: Fill in the blank: Digital marketing helps online companies stand out from the competition by _____. View
: Arjun is shopping online at a few different retailers. He has added items to his cart at each store. But instead of completing any of these purchases, he steps away from his computer, leaving his cart full of products. Why is it important for online companies to measure these instances of cart abandonment? View
: Fill in the blank: The top of the funnel is the _____ stage, which is when a potential customer encounters a brand for the first time. View