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A customer makes an online purchase. First, they discover the product. Then, they find answers to their questions, decide to make the purchase, and recommend the product to others.

Imagine that a company posts new content on its social media channels. Next, they want to find out how customers feel about their business. The company can then decide how to respond. Which one of the…

There are two marketing managers. One manager has their team focus on figuring out how to sell more products. The other manager has their team focus on helping customers address pain points and…

Maya is shopping on a company’s website. Maya spends twenty minutes trying to change the item amounts she would like to purchase. Why is it important for the company to measure how long Maya spends on…

As part of a marketing project, a company reviews its social media performance including likes, shares, and follows. The marketing team communicates these results to leadership. Which one of the five…

Which of the following best describes the skill of analytical thinking and comparing qualities as a digital marketer or e-commerce analyst?

What file provides information about the pages, videos, and other files on a website, and the relationships between them?

Fill in the blank: The _____ provides information about the pages, videos, and other files on a website, and the relationship between them.

True or false: If Taylor is looking for the first and last names of people who visit their site they can check the server logs.

As a digital marketer, you place ads on social media platforms to reach potential customers who are not familiar with your brand. This strategy falls under which marketing funnel stage?

As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?

Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.

How can a digital marketing strategy get customers to come back for an additional purchase?

Fill in the blank: Digital marketers use each interaction a customer has had with their brand along their purchase experience to create a _____, which helps companies understand how and why customers…

As a digital marketer, you provide customers with a free branded t-shirt and magnet for a first-time purchase. This strategy falls under which marketing funnel stage?

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Data Analysis

Machine Learning

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